About Us

History & Legacy

71-Year Legacy, 50+ Countries

Established in 1953 as Khandelwal Traders, we began as a rice brokerage focused on integrity and quality. Over the decades, we transitioned into production with Shri Balaji Rice Mill (1993) and Shreenath Rice Industries (1999), expanding globally with Shri Balaji Global (2014). In 2023, we diversified with Liger Shipping for logistics excellence. Today, we continue to lead with innovation, quality, and a legacy of trust.

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1953 – The Beginning: Brokerage of Rice

In 1953, Khandelwal Traders was founded by Shri Bhagwandas Ji Khandelwal, who embarked on a journey in rice brokerage with a commitment to integrity and quality. He connected farmers with buyers, helping to establish fair trade practices in the market. His dedication to excellence laid the foundation for what would eventually become one of the leading names in the rice industry.

Slide 1

1978 – Growth Under Shri Shivshankar Khandelwal

In 1978, Shri Shivshankar Khandelwal joined the family business, bringing a fresh perspective and a drive for expansion. Under his leadership, the company experienced exponential growth, solidifying its reputation and increasing its reach in the rice brokerage industry. His strategic thinking and commitment to building strong relationships allowed the company to expand its market presence and deepen its influence in the sector. The company developed strong affiliations with over 10,000 rice millers, building a comprehensive supply network. This extensive network allowed Khandelwal Traders to source rice efficiently, supplying nearly every major rice exporter in the market.

Slide 2

1993 – Establishing the First Rice Mill: Shri Balaji Rice Mill

After four decades of successful brokerage, the company took a bold step forward by establishing its first rice mill, Shri Balaji Rice Mill. Mr. Krishnakumar Khandelwal, a forward-thinking member of the family, set up the mill in 1993. The decision to transition from brokerage to production was driven by the desire to have more control over quality and supply. This mill allowed the company to directly handle the processing of rice, ensuring higher quality standards and catering to a broader market. Shri Balaji Rice Mill became a cornerstone of the company’s operations, marking the beginning of its production journey.

Slide 3

1999 – Expansion with Shreenath Rice Industries

Building on the success of the first mill, Mr. Krishnakumar Khandelwal established a second facility, Shreenath Rice Industries, in 1999. This new facility allowed the company to significantly increase its production capacity, effectively doubling the company’s output and meeting the growing demand for quality rice. With two mills under its management, the company could diversify its product range and expand its reach to new regions. The additional mill strengthened the company’s market position, helping it become a trusted name in rice production.

Slide 4

2014 – Global Expansion: Launch of Shri Balaji Global for Rice Export

In 2014, Ankit Khandelwal, a new-generation member of the family, took the company to the next level by developing its rice export division. Driven by a vision to expand internationally, Ankit capitalized on the company’s strong production capabilities and established a global presence for Shri Balaji’s rice products. This step opened up new markets and allowed the company to connect with customers worldwide

Slide 5

Yash Khandelwal Leading the Brokerage Division

While Ankit oversees the export business, Yash Khandelwal, another successor of the family, has taken on the role of managing the rice brokerage side. Yash continues to strengthen the brokerage operations as well as manufacturing division, ensuring that the company maintains strong relationships with both local farmers and key market players. His work sustains the company’s foundational brokerage legacy, maintaining the high standards that have been part of the company’s DNA since 1953.

Slide 6

2023 – Diversification with Launch of Liger Shipping

In 2023, the company took a significant step toward diversification when Sonal Khandelwal launched Liger Shipping, a logistics company. Liger Shipping was born out of a vision for further expansion and strategic diversification, giving Shri Balaji Global the ability to oversee logistics and supply chain operations within the rice and agro-commodities sectors. With Liger Shipping, the company has more control over transportation, ensuring timely delivery for both domestic and international clients and adding another dimension to its business portfolio.

Slide 7
Slide 1

1953 – The Beginning: Brokerage of Rice

1953 – The Beginning: Brokerage of Rice

01

In 1953, Khandelwal Traders was founded by Shri Bhagwandas Ji Khandelwal, who embarked on a journey in rice brokerage with a commitment to integrity and quality. He connected farmers with buyers, helping to establish fair trade practices in the market. His dedication to excellence laid the foundation for what would eventually become one of the leading names in the rice industry.

Slide 2

1978 – Growth Under Shri Shivshankar Khandelwal

1978 – Growth Under Shri Shivshankar Khandelwal

02

In 1978, Shri Shivshankar Khandelwal joined the family business, bringing a fresh perspective and a drive for expansion. Under his leadership, the company experienced exponential growth, solidifying its reputation and increasing its reach in the rice brokerage industry. His strategic thinking and commitment to building strong relationships allowed the company to expand its market presence and deepen its influence in the sector.
The company developed strong affiliations with over 10,000 rice millers, building a comprehensive supply network. This extensive network allowed Khandelwal Traders to source rice efficiently, supplying nearly every major rice exporter in the market.

Slide 3

1993 – Establishing the First Rice Mill: Shri Balaji Rice Mill

1993 – Establishing the First Rice Mill: Shri Balaji Rice Mill

03

After four decades of successful brokerage, the company took a bold step forward by establishing its first rice mill, Shri Balaji Rice Mill. Mr. Krishnakumar Khandelwal, a forward-thinking member of the family, set up the mill in 1993. The decision to transition from brokerage to production was driven by the desire to have more control over quality and supply. This mill allowed the company to directly handle the processing of rice, ensuring higher quality standards and catering to a broader market. Shri Balaji Rice Mill became a cornerstone of the company’s operations, marking the beginning of its production journey.

Slide 3

1999 – Expansion with Shreenath Rice Industries

1999 – Expansion with Shreenath Rice Industries

04

Building on the success of the first mill, Mr. Krishnakumar Khandelwal established a second facility, Shreenath Rice Industries, in 1999. This new facility allowed the company to significantly increase its production capacity, effectively doubling the company’s output and meeting the growing demand for quality rice. With two mills under its management, the company could diversify its product range and expand its reach to new regions. The additional mill strengthened the company’s market position, helping it become a trusted name in rice production.

Slide 5

2014 – Global Expansion: Launch of Shri Balaji Global for Rice Export

2014 – Global Expansion: Launch of Shri Balaji Global for Rice Export

05

In 2014, Ankit Khandelwal, a new-generation member of the family, took the company to the next level by developing its rice export division. Driven by a vision to expand internationally, Ankit capitalized on the company’s strong production capabilities and established a global presence for Shri Balaji’s rice products. This step opened up new markets and allowed the company to connect with customers worldwide

Slide 5

Yash Khandelwal Leading the Brokerage Division

Yash Khandelwal Leading the Brokerage Division

06

While Ankit oversees the export business, Yash Khandelwal, another successor of the family, has taken on the role of managing the rice brokerage side. Yash continues to strengthen the brokerage operations as well as manufacturing division, ensuring that the company maintains strong relationships with both local farmers and key market players. His work sustains the company’s foundational brokerage legacy, maintaining the high standards that have been part of the company’s DNA since 1953.

Slide 5

2023 – Diversification with Launch of Liger Shipping

2023 – Diversification with Launch of Liger Shipping

07

In 2023, the company took a significant step toward diversification when Sonal Khandelwal launched Liger Shipping, a logistics company. Liger Shipping was born out of a vision for further expansion and strategic diversification, giving Shri Balaji Global the ability to oversee logistics and supply chain operations within the rice and agro-commodities sectors. With Liger Shipping, the company has more control over transportation, ensuring timely delivery for both domestic and international clients and adding another dimension to its business portfolio.

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Slide 1

Our Mission

Our Mission

Delivering high-quality rice globally with a commitment to quality, sustainability, supporting farmers, building trust, and fostering strong, lasting relationships with our customers and partners

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Our Vision

Our Vision

To be a global leader in rice exports, symbolizing commitment, quality, and reliability, while promoting sustainable farming practices and fostering trust across international markets

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Core Values

Quality & Trust

Growth & Innovation

Honesty & Integrity

Leadership & Collaboration

Sustainable Future

Responsibility & Ownership

Leadership Team

Mr. Shivshankar Khandelwal

Shivshankar Khandelwal is a legendary figure in the rice industry across India, known for his unmatched expertise and deep-rooted relationships with rice producers, millers, and buyers nationwide. With decades of experience, he has become a trusted advisor and a central player in India’s rice trade, renowned for his market insights, negotiation skills, and unwavering commitment to quality and integrity. His work has not only streamlined rice transactions across the country but has also set new standards for transparency and efficiency in agricultural brokerage. Shivshankar Khandelwal’s legacy continues to inspire trust and excellence in India’s rice industry.

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A unit of SBG INDUSTRIES PRIVATE LIMITED.